Natasha Reid’s designs champion social and psychological wellbeing

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The world is changing and architecture is adapting, and a new wave of young practices in London emerges. They are armed with bold ideas, digital tools, new studio set ups and innovative designs and approaches. In our Next Generation series, join us in ...

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The world is changing and architecture is adapting, and a new wave of young practices in London emerges. They are armed with bold ideas, digital tools, new studio set ups and innovative designs and approaches. In our Next Generation series, join us in hailing this nexus of exciting studios from the UK capital through an ongoing series of weekly profiles.

‘We are passionate about reframing the way our built environments are created and look to spark change in the industry through innovative research projects that challenge the status quo,’ says practice head Natasha Reid.

While it is common for architecture professionals to place their user at the heart of their processes, taking an approach on the matter as proactive as that of Reid’s is far rarer. Her team follows a research-led path, working with psychologists and other science specialists in an effort to shape the invisible and create ‘joyful, soulful’ places. ‘Whilst we come from architectural backgrounds, our aim is actually, although this is the visible outcome of our projects,’ she explains.

Indeed, the effects of Reid’s methods are not immediately obvious to the eye; but results seem to speak for themselves. By employing nature inspired, biomorphic design principles, her design for the Mondrian Suites hotel in Berlin transformed what was a sterile space in a part of town that suffered from crime, into a place that feels safe, vibrant and welcoming to guests, as well as connected to its wider neighbourhood.

Reid’s considerate and subtle, yet innovative approach was spotted early on in her career, when in 2015 she won New’s international competition ‘New Ideas for Housing’, to help solve the country’s ongoing crisis.

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