Mum's £52 Asda Just Essentials shop feeds family for a week

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She got so much food!

Grocery shopping bills have been rising for more than a decade with large numbers ditching the big four – Asda, Morrisons, Sainsbury's and Tesco – for no-frills chains such as Aldi and Lidl. But the big four have long been trying to compete with the German giants with their own budget ranges.

Parents editor at our sister title the Manchester Evening News, Emma Gill did her big shop at Asda buying almost exclusively Just Essentials products. It cost just shy of £52 but was it enough to feed a family-of-four? Here's how she got on.Keen to get in on the action I decided to give the range a go to see how cheaply I could feed my family of four - two adults, a teen and a tween - for a full week.

I had to make a meal plan for our teas to make it work and that's something most people swear by to help keep costs down. On a typical week I don't plan it out as rigidly, which inevitably leads to either another shopping trip where I spend even more when things catch my eye, or a rather uninspiring beige tea from whatever's languishing in the freezer.

It's always cheaper to make your own meals and the two big 2.5kg bags of white potatoes, costing just 99p each, gave me enough spuds for the Sunday dinner, a corned beef hash and a huge portion of mash to go with the battered fish. They were good potatoes too and while I'd usually buy Maris Pipers for mash, these didn't disappoint like cheaper spuds have done in the past.


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