Premier Foods, Food & Drink İndustry, Coronavirus

Premier Foods, Food & Drink İndustry

Mr Kipling maker says low-sugar products helped to drive sales

Mr Kipling maker says low-sugar products helped to drive sales

7/23/2021 12:24:00 PM

Mr Kipling maker says low-sugar products helped to drive sales

Premier Foods maintains growth momentum as lockdowns lead to increase in at-home eating

Photograph: Phil Noble/ReutersPremier Foods says Mr Kipling sales are 7.5% higher.Photograph: Phil Noble/ReutersFri 23 Jul 2021 10.20 BSTLast modified on Fri 23 Jul 2021 10.24 BSTThe maker of Mr Kipling cakes has reported stronger than expected sales in the three months to early July as customers tucked into low-sugar versions of their sweet treats.

Brazilian minister tests positive for Covid after meeting maskless Johnson COVID news live: Australia reveals date it aims to reopen to tourists - as UK agrees vaccine swap with South Korea Mathematicians discover music really can be infectious – like a virus

Premier Foods, which makes store cupboard staples such as Bisto gravy and Sharwood’s cooking sauces, said its total sales for the last quarter were lower than last year because ofa boom in home cooking during the first coronavirus lockdownbut sales had climbed by 6.3% compared with two years ago.

The company pointed to the success of its new food categories, which have gathered pace over the past year because of an increase in sales from its Mr Kipling, Cadbury baking mixes, Cape Herb & Spice and Oxo rubs and marinades – and achieved more than £6m.

The company has maintained its growth momentum after an increase in at-home eating, driven by strong growth in the company’s branded sweet treats, including Mr Kipling, which grew by 3.2% in the past year and was 3.7% higher than two years ago.Alex Whitehouse, Premier’s chief executive officer, said Mr Kipling sales alone were 7.5% higher after introducing low-sugar options – such as Mr Kipling Angel Slices – and a “signature collection” of premium range of cakes and fancies. Premier also sold more Cadbury’s cake mixes in the quarter, thanks to a late

, which resulted in more home baking in early April.Guardian business email sign-upCustomers have also increased their appetite for Sharwood’s low-fat cooking sauces, which have grown at more than twice the rate of Premier’s branded portfolio, as many “continue with their recently adopted good healthier eating habits” and at-home dining, according to Whitehouse.

Sales of the Sharwood’s brand, which now includes vegan cooking sauces, have grown by 25% over the last two years, during which time it has gained market share and increased household penetration as more households have discovered the brand while eating in during the coronavirus lockdowns, Premier said.

Nissin noodles grew by more than 160% over the last two years and also achieved market share gains, the company added.Premier Foods’ share price, which traded at 19.74p at the start of the pandemic, climbed 3% to 108p a share on Friday morning. Read more: The Guardian »

9/11 anniversary live updates: 'Unbearable sorrow and disbelief' - 2,977 victims' names read out by tearful families as US remembers attacks

US marks 20 years since the 9/11 attacks in New York and Washington; Joe Biden visits three sites where hijacked planes crashed in 2001; The Queen shares a message with the US president.


House sales hit highest level in 33 years ahead of stamp duty deadline📈 Property sales in June surged to their highest level in 33 years ahead of the stamp duty deadline

Former GOP presidential candidate Bob Dole says he’s ‘sort of Trumped out’‘I’m a Trumper,’ Mr Dole says in an interview, despite appearing tired of the former president Too bad WhatleyNCGOP of the Elizabeth Dole foundation doesn't feel that way.

UK retail sales rise in July, helped by Euro 2020 food and drink spending – business liveRetail sales rise 0.5% in June, as markets await flash readings on key industry surveys for Europe and the US

Comedian John Bishop in car crash after swerving to avoid a veering carJohn Bishop revealed he wasn't hurt after he collided with a barrier on a drive to Ireland as he praised police for their help

US 'not of the woods yet', says CDC chief, as Delta variant drives Covid surge – videoCDC says Delta variant is more aggressive and spreading with incredible efficiency Yeah….. I’m not at all sold on this pick for CDC director. 🤷🏻‍♀️ Do better! Fauci is a fraud. He gets paid $400,000 a year to import Wuhan Flu. Massive avoidable Medical Negligence. The ppl getting vaccinated are the one’s getting the variant🤔

'Prince Harry risks more than exposing his own hypocrisy with new tell-all book'Prince Harry is running low on personal anecdotes after flogging off his 'genetic pain' to the highest bidder - what more is there to say, argues Russell Myers Leave him alone ffs The Mirror charging someone with hypocrisy 🙄 Stick to investigating the government