Moleskine Smart Writing System 2.0 seamlessly uploads your notes to the cloud

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We\u2019re fascinated by the idea of Smart Writing, and the promise of directly syncing what\u2019s written on the page with the digital world. However, up until now, this mix of paper and screen has remained a niche desire, and although many smart writing systems exist, even the most enthusiastic innovators...

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Bringing digital functionality to your jotting, sketching and writing, the upgraded Moleskine Smart Writing Set is a boon to the creative process, explains CEO Daniela Riccardi

We spoke to Moleskine’s CEO Daniela Riccardi about the new release, and how the company sees its future in this blended world of digital and analogue. Riccardi joined the company during lockdown after helming several major luxury brands. She spent 25 years at Procter & Gamble, where she eventually headed up the company’s Chinese division, was then CEO of Diesel, followed by a seven-year stint at Baccarat.

The brand was founded in Italy in 1997 by Francesco Franceschi and Maria Sebregondi, following Sebregondi’s introduction of a high-quality compact journal for Franceschi’s firm Modo & Modo. The Moleskine name was coined and a mythology evoked, effectively transforming the humble blank notebook into a fetish object by ramping up quality and tactility and emphasising the creativity and inspiration that would surely flow during its use.

Whatever happens, Riccardi remains committed to the physical object. ‘Maria said to me that a Moleskine was always meant to be the start of the creative process,’ Riccardi says. ‘For us, Smart is the future of the brand and 2.0 is just the start.’ Noting that traditional objects such as fountainare undergoing a revival, Riccardi emphasises how important it is to achieve the right texture and quality for Moleskine’s encoded paper.

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