Yousef Al-jasmi fell into fashion after an enchanting encounter with a scrap of gold fabric. His designer sister left the material on the kitchen table at home in Kuwait and her younger brother couldn’t resist its tactility. He began playing dress-up, draping the luminescent sample over a mannequin, until eventually the blueprint of a one-shoulder minidress was formed. Two days later, his sister informed him that six of her clients had enquired about purchasing the design.
Al-jasmi’s first pinch-me moment – and, accordingly, his favourite design to date – came six years after launching in 2015, when Paris Hilton commissioned him to create a statuesque silver gown replete with sheer panels for the Grammys. A call from the Kardashians came shortly after, and pictures of Khloé, Kendall and Kylie partying in Yousef Aljasmi at Kris Jenner’s 60Beyoncé, too, was an early adopter. “She was actually the muse for one of my first collections,” grins Al-jasmi.
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