Meet The British Designer Who Went From Redundancy To Making Clothes For Kylie Jenner In Just A Month

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'Everything changed in a matter of hours. I was made redundant last month. This has really happened just when it needed to at the most perfect time' LoudBrndStudios

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in which she is wearing the same dress. Collectively, those posts amassed over 14 million 'likes' and 71,000 comments. This, of course, is completely normal for the youngest member of the Kardashian family, who has over 185 million followers – six million more than her older sister Kim. But in the minutes after uploading these particular posts – which saw her posing in a £145 mini dress while on holiday – Jedidiah Duyile's life changed beyond recognition.

Everything changed in a matter of hours. I was made redundant last month. This has really happened just when it needed to at the most perfect time.Jenner was heavily criticised for not tagging the brand at first . Many were quick to question why she hadn't, suggesting she wasn't being supportive of a small, Black-owned business. But Duyile didn't agree. 'I saw the criticism but that wasn’t our perspective- I didn’t even think about her tagging it, I just thought 'I’ve sewn something in my room in Hackney and it’s now in LA and she likes it!' She must get thousands of pieces and for her to like it enough to wear it, that was good enough for me. So, that’s why I.

An intense, two-day course in pattern cutting was the investment Duyile says she made in herself, which is now paying dividends. That and her own sense of self-belief, which allowed her to contact Jenner's stylist,. 'I reached out to Jill because I really wanted to work with her,' says Duyile. 'I think what she does is amazing and her sense of style is incredible.

While she had sold a few since it originally went on sale in January, Duyile saw her entire collection completely sell out within 'the first 15-20 minutes of Kylie posting.'Given the struggles so many small, independently-owned brands have faced since coronavirus struck, it's refreshing to hear Duyile's excitement as she says she's now looking for local manufacturers in London who can help her fulfill the new demand for her designs.

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