Maria Sharapova And Iris Van Herpen Turned Evian Bottles Into Haute Couture For The Fashion Awards

, she knew she wanted something different. Though she’s known for loving understated looks from labels like Givenchy, Dior, and David Koma, Sharapova wanted her first trip to the ceremony to be a departure. “I take more chances on the red carpet than in my everyday life, but I’m also much more confident now in my 30s than I was when I was younger,” she shared on the phone from London.

Known for using environmentally-conscious materials and hi-tech processes, van Herpen’s haute couture is far from traditional. A 3D printing pioneer, she’s used the technology in her collections since 2010. More recently, she’s turned her forward-thinking sensibility towards eco-fashion by linking with non-profit Parley for the Oceans and using fabric created from upcycled marine debris forThe Dutch designer’s artistry and innovative, creative process attracted Sharapova.

A longtime ambassador for the French water brand Evian, Sharapova has witnessed the company’s push towards a completely circular business model. Evian’s goals connect with van Herpen’s Fashion Awards design. Working with a new fabric meant waiting to see if it would be able to hold the intricate forms van Herpen had dreamed up. “It took some time to see if the material itself would be up to our standards, but it all turned out beautifully,” says Sharapova.

Due to international travel restrictions, Sharapova was only able to see everything in person in November during a trip to Amsterdam, when she stopped by van Herpen’s studio. It was worth the wait. “Being able to see the attention to detail that everyone there put into all the dresses they were working on was so impressive,’ she says. “[Iris and I] were able to spend a few hours together, and just seeing her process was incredible.

Of course, the beauty of van Herpen’s final creation is evident even if you’ve never peeked into her studio. Dubbed “Memesis”, the piece perfectly encapsulates the oceanic themes thanks to the hundreds of reflective laser cut petals , stitched onto gossamer light silk. “I love the metallic effect used on thethat makes them almost look like pearls,” says Sharapova. “The subtle shift in colours captures the [feeling of] waves, and the movement a body of water has.

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