A published study looked at the performance of supposedly non-woke ads. Brands 'risk losing market share' if they brush off 'socially aware' objections.
FFS!!!
Seriously doubt it. Products that are advertised using wokery will lose customers if not already. IMHO Those that go woke will just be ignored just as people that wear woke on their sleeve are ignored.
Switch over when adverts appear.
Absolute lie!
We'll see. I have been voting with my feet for some time. I won't buy anything from 'woke' advertisers.
total opposite click bait
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