Lockdown prompts a rethink of how we buy and sell jewellery

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Jewellers have had to get savvy when responding to the surge of customers keen to purchase more meaningful jewels during lockdown. London-based gallerist Elisabetta Cipriani has turned to creative methods to display her jewels, conceding jewellery\u2019s inherent tactility and offering in its place visual and sensual inspiration.\n\u2018During the lockdown...

Left, model wears Frank Stella ring and Kendell Geers Stella Maris necklace; right, Gigi Mariani Pepite ring, Metamorphosis bracelet and Yellow Line bracelet.Jewellers have had to get savvy when responding to the surge of customers keen to purchase more meaningful jewels during lockdown.

Ultimately, Cipriani realised the ideas she was considering weren’t going to be enough to express the physicality of her pieces. ‘I asked myself: people who can’t physically see and try the , how can they picture themselves wearing it? I wanted to shake up the way these works are seen; we are overwhelmed with images that somehow lack personality or do not engage with the viewer’s imagination.’ Share your email to receive our daily digest of inspiration, escapism and design stories from around the worldPlease keep me up to date with special offers and news from Wallpaper and other brands within the TI Media. UK Group.

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