Less meat in the shopping basket. The effect on meat purchases of higher prices, an information nudge and the combination: a randomised controlled trial - BMC Public Health

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Research published in BMCPublicHealth found that a 30% price increase for meat decreased meat purchases in a virtual supermarket when combined with an information nudge on the environmental impact of meat production and consumers' role in that regard.

]. Indicators included were greenhouse gas emissions , blue water consumption and land use . GHG emissions is used as a proxy for other indicators as GHG emissions highly correlates with other environmental indicators. Blue water consumption and land use had the weakest correlation with GHG emissions in the Dutch LCA Food database and are therefore also included in this study []. The LCA’s were linked via NEVO codes.

]. The variable educational level was added to the unadjusted model with interaction terms between the variable and the intervention conditions to examine effect modification. Interaction terms were not statistically significant and therefore removed from the model. In the first model, the variable household size was added to the model since this variable is a strong predictor for the total amount of purchases .

 

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