Kendall Jenner Promises Her Tequila Is Giving Back To The Community After Facing Backlash

The model faced accusations of appropriating Mexican culture

9/17/2021 12:21:00 PM

Kendall Jenner Defends Her Tequila Brand After Calls Of Cultural Appropriation

The model faced accusations of appropriating Mexican culture

ByNaomi Larsson17/09/2021Kendall Jenner has defended the ethics of her tequila brand following media backlash accusing the model of cultural appropriation.Jenner was criticised for appropriating Mexican culture and failing to credit the local agave farmers after

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launching her 818 Tequilabrand back in February.The 25-year-old model began her ad campaign with a video and photographs set in Jalisco, where her spirit is distilled, as she walked through an agave farm with a horse, her hair braided and wearing a cowboy hat.

Kendall Jenner launched 818 Tequila in February.Christian VierigGetty ImagesThe campaign was met with accusations of cultural appropriation and claims that Jenner was spreading misconceptions about Mexican culture.But this week the fashion week regular defended her brand, claiming the company is making efforts to support the community in Jalisco.

'At our distillery, which I was just at the other day, we found a way to take the agave fibres and water waste and build sustainable brick that were are actually donating back to the community of Jalisco,' she told the 'Tonight Show Starring Jimmy Fallon'.

'Along with saving the planet it's important for us to be friendly to the community as well. We're donating them and building homes for people that need homes.' Read more: ELLEUK »

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Kendall Jenner supporting ‘community of Jalisco’ after cultural appropriation claimsSupermodel previously deleted campaign that showed her posing in agave fields 예수님을 영접하지 않는지에 대해 계속해서 변명할 수는 있습니다. EnduringInChrist FollowJesus PersecutionIsAMust TheMessiahIsComing BeHoly BeRighteous RaptureIsNear JesusIsTheOnlyWay ReceiveJesusToday TheKingIsComing EnduringInChrist