JW Anderson Reveals New Collection via Juergen Teller-Shot Calendar

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“I felt like a calendar was a hopeful symbol of 2022,” says Jonathan Anderson 📆

has set a precedent of what a fashion show can look like when it has to be experienced within the four walls of home. Largely eschewing the fashion film format favoured by most other designers, each season he has instead sent intricate boxes of printed ephemera to people’s front doors, the desire to mimic the physicality and intimacy of experiencing a show in person. There have been books and cut-out paper figures, blown-up posters and bundles of photographs, each one an evolution of the last.

But there was a symbolic purpose too, the calendar representing a fresh start – that feeling of flipping over the cover to reveal a new month, and a new year. “It’s about coming to the end of a cycle to restart a cycle,” says Anderson. It’s why he says there is a “bluntness” to the looks, using the tan leather shift dress worn by Tougaard as example. “It is such a singular idea, it’s just like ‘this is it,’” he says. “There’s no compromise.

 

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