John Lewis respond to backlash from home insurance advert criticism

The clip sees a young boy dressed in his mother’s dress, sporting make-up, jewellery and heels.

He struts around the house in the footage with Stevie Nicks’ Edge of Seventeen playing in the background. Only, in the process he manages to smear paint around the house, break lamps and throw glitter into the air.Great British Bake OffWhile there were plenty of people who liked it, some argued it depicted ‘male entitlement’ and ‘gender extremism’.

Others were annoyed that the clip appeared to suggest a child making a mess in the home would be covered by home insurance, as John Lewis’s accidental damage cover ‘means sudden, unexpected and visible damage which has not been caused on purpose’. Many of you have contacted us regarding the thinking behind our latest Home Insurance advert. Please find our response below:

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