idk at least she's an actual celebrity...
Alicia is teaming up with E.L.F. to launch a new range.
over her new beauty brand.It was announced this week that the Fallin’ singer has teamed up with E.L.F. Beauty to launch what has been described as a ‘lifestyle and beauty’ brand.However, the team are keeping details under wraps so it’s not known what products the brand will include or whether it will feature actual make-up.
Fans will remember that back in 2016, Alicia famously announced that she would stop wearing make-up in favour of a natural look.AdvertisementWhile she still prefers a bare-face, Alicia has sported some minimal make-up looks most recently.Advertisement
AdvertisementBut coincidentally, the same day of the musician’s E.L.F. announcement, YouTubers James and Manny posted tweets which many are convinced were about Alicia.James, 21, wrote: ‘People who do not wear makeup should not be coming out with makeup brands but that’s just my opinion.’
does anyone else get slightly irritated when celebs come out with entire makeup lines? especially when those celebs donât even wear makeup… iâm like girl ð— Manny MUA (@MannyMua733)He also liked a tweet from his friend Manny, which read: ‘Does anyone else get slightly irritated when celebs come out with entire makeup lines? especially when those celebs don’t even wear makeup… i’m like girl.’
The 29-year-old added: ‘Oh being the face of something is soooooo different then having your own brand.‘See with rihanna and kylie i get it tho.. they’re glam girls! they wear makeup, they’re known for their makeup so i can see that…. but some other people im like HUH?!’
Metro.co.uk has reached out to James and Manny’s reps for comment.Alicia stopped wearing make-up in 2016 but has sported minimal make-up looks recently (Picture: PA)Announcing Alicia’s new venture, E.L.F spokesman Tarang Amin said: ‘She’s been wanting to do something in beauty and wellness for quite some time.
‘What really appealed to us is she’s much more than a celebrity, she’s someone of real substance who goes between being a 15-time Grammy Award winner and artist [and] she’s got a New York Times bestseller in her book, More Myself.‘This was really a great marriage between what she stands for and wants to accomplish in beauty and wellness and what we stand for.’
Alicia’s line is set to launch in 2021. Read more: Metro »
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Lol, how is she more relevant than James Charles?
Alicia Keys is launching a beauty brand with e.l.f. CosmeticsNew line will be available in 2021 化粧をやめた宣言したセレブのブランドの化粧品が発売される。 Grammys host Alicia Keys explains why she's not wearing makeup Rubbish singer, always a half tone flat.
Alicia Keys is launching affordable skincare with e.l.f. and we're actually buzzinge.l.f. Beauty are teaming up with singer Alicia Keys to a launch a skincare line in 2021. The singer is known for going make-up free for TV appearances.
James Charles and Manny MUA just threw some serious shade at celebrity makeup lines'Anyone else get slightly irritated when celebs come out with entire makeup lines?'
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