J-Lo's hairstylist Chris Appleton predicts 'expensive' hair will be the defining trend of 2021

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'I wanted to call it Money Mask, because it transforms all hair textures from rags to riches.' We're sold 😍 ChrisAppleton1

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- but despite being known for his trail-blazing styling, he decided he wanted to launch with a hair mask instead of styling products. "Think of it like the primer for your styling - it will make the finished look better, and make it last longer.

For the treatment element, the mask contains Blue Sea Kale, which is rich in sulphur and binds to damaged keratin within the strands to improve strength and elasticity. It also contains a protein complex and a sea kelp and algae blend, to infuse a potent combination of vital minerals and vitamins into the hair shaft to eliminate any dryness, making it perfect for chemically-treated or bleached hair.

"It can be used on every hair type - it makes expensive hair accessible to all," says Chris. As for the name? "I wanted to call it Money Mask, because it transforms all hair textures from rags to riches." We're sold.

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