It's official, Olaplex are expanding into skincare – here's everything we know so far about the expansion of the haircare empire

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Hey, we're already sold.

Filing for an initial public offering on the US stock market, the brand stated, "We also are well positioned to expand into the $633bn beauty and personal care category by leveraging our differentiated technology platform, and we believe consumers would be interested in Olaplex product offerings in other beauty categories, such as skincare, a $140 billion global category."

While the brand didn't divulge too much detail on their upcoming plans , they did allude to the expansion being built around the

 

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