Isamaya Ffrench on launching her new beauty line

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Isamaya Ffrench\u2019s pioneering work as a make-up artist\u00a0includes seashells glued to models\u2019 skin, alien prosthetics, AI amalgamations of \u2018beautiful\u2019 Instagram images applied to a supermodel\u2019s face, and many more elastic interpretations of beauty that snap from the classically appealing to the radically strange.\nAs global beauty director of Burberry and...

Isamaya Ffrench, make-up artist and beauty’s great iconoclast, speaks to Wallpaper* about her new range, Isamaya Beauty, its ‘Industrial’ debut collection, and the future of beautyIsamaya Ffrench’s pioneering work as a make-up artist includes seashells glued to models’ skin, alien prosthetics, AI amalgamations of ‘beautiful’ Instagram images applied to a supermodel’s face, and many more elastic interpretations of beauty that snap from the classically appealing to the radically strange.

Wallpaper*: What creative limitations were you able to transcend with Isamaya Beauty that you haven’t been able to in your past work? The freedom not to speak to an existing customer base but to create a new one. I’m so passionate about creativity that doing my own brand finally means that I don’t have to compromise on the integrity or message of the brand. There are not precise inspirations behind the creation of the brand.

W*: What do you want people using your products to see when they look in the mirror? What do you see when you look in the mirror? I hope they see themselves and how they can take care of themselves so that they look and feel their best, without trying to look like someone else. Individuality is the sexiest, most unique quality somebody can have.

 

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