and Monki and she’s worked with brands like Karen Millen and Moncler. However, for the best part of her career she’s been a vigilant campaigner against tokenism by challenging the notion of ‘plus-size’ .
Her introduction to modelling came at age 13 when she was scouted at a local restaurant. At the time she was a size 6 but like most teens, her body changed. She happily shares she’s now a UK size 14-16, though her weight has not always been a straight-forward topic for her. ‘As a model, dieting is what’s always on your mind – it completely takes over your life and it’s all you can talk and think about.
Littered with selfies of her cheeky grin and squat poses, Shimada’s Instagram is the way most of her fanbase first discovered her. Though she had a column in InStyle and became the catalyst for a fevered viral debate on the definition of ‘plus-size’ after an ill thought out caption on animage, it’s her Instagram, which is an archive of her audacious outfits, that most people know her by. Its also where she showcases her advocacy of supporting independent retailers.
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