Is Amazon's toy guide a ‘thoughtfully curated’ list or paid advertising?

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‘They don’t write ‘paid ad’ on it because it completely changes how consumers perceive the information,’ says Robert Weissman at US consumer advocacy group Public Citizen

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It’s perfectly legal for Amazon to sell advertising on its site. It becomes a problem when the world’s largest online retailer tells shoppers recommendations are curated by experts but doesn’t disclose the money it gets from the toy industry, said Robert Weissman, president of the consumer advocacy group Public Citizen. Because consumers place more value on recommendations from independent sources, companies prefer to keep their financial involvement hidden, he argued.

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