Inside Lady Gaga’s Decade-Spanning Beauty Transformation For ‘House Of Gucci’

. In recreating the real woman who upended the Gucci dynasty and plotted the murder of her ex-husband Maurizio Gucci, Gaga’s glam team needed to perfect an array of decade-spanning looks; ones that were true to Reggiani’s gaudy brand of glamour and historically accurate to the style and dress of the times. More specifically, the ’70s, ’80s, and ’90s.

To achieve their vision, Tanno and Aspiras spent countless hours doing research, creating a 500-page index and plastering the walls of Gaga’s trailer in Italy with forensic-like beauty moodboards for constant reference throughout shooting. “We wanted to capture the essence of Patrizia,” says Aspiras of their months-long preparation process, which saw him dyeing and styling nearly a dozen wigs.

Ultimately, the beauty signatures they landed on were virgin brown hair coiffed in retro waves worn with a soft complexion, rounded eyebrows, and graphic cat eyes. “She had a ’60s make-up style because Italian women in the ’70s were a little bit behind the fashion in America,” explains Tanno. “For her wedding, it was a subtle, tightened double winged eye. Instead of an American winged eye, Italians really drew out the line more straight in a Sophia Loren type of way to elongate the eye.

Of course there was a major shift in the hair realm as well, with Reggiani embracing her means and the unapologetically big, bold hair trends of the time. “You see a shift where she goes from doing her own hair to going to a salon,” explains Aspiras. “There are these power looks, like in that iconic scene where she says ‘Father, Son, house of Gucci.’ We really want to establish that transition from not having a lot of money to having wealth and power.

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