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India Mahdavi redesigns Dior’s iconic J’adore perfume bottle

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Fresh from their collaboration at the 2021 Salone del Mobile\u00a0\u2013 where India Mahdavi was among 17 creatives to reinterpret\u00a0the\u00a0Dior \u2018Medallion\u2019 chair\u00a0\u2013 the designer and the fashion house\u00a0have come together once again, to\u00a0reimagine another iconic Dior object.\u00a0\nThis time, Mahdavi has applied her singular eye\u00a0to Dior\u2019s J\u2019adore perfume amphora. First...

is a mixture of centifolia rose, sambac jasmine and ylang-ylang, accented by notes of creamy sandalwood and a burst of bright tuberose.

It is ‘sensual without being too heavy’, says perfumer François Demachy. ‘It is a composition that brings opposites together, that makes iconic floral notes into an alluring, unique and mysterious ensemble. J’adore invents a flower that doesn’t exist, an ideal.’ Adds Mahdavi, ‘When you hear “J’adore”, you think of the eponymous perfume. But let us not forget the phrase’s initial meaning: it is a cry from the heart – the cry of an emotion, when faced with something that appeals to all of our senses, seduces us, and carries us away.’

 

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A beautiful design that matches the values and the psyche of the Dior. The artistry of an architect. Good job Mrs. Mahdavi.

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