'I spend 250 days a year away from home'

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Federico González runs the Radisson Hotel Group, and refuses to name his favourite place to stay.

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The BBC's weekly The Boss series profiles different business leaders from around the world. This week we speak to Federico González, chairman of the Radisson Hotel Group.But the 55-year-old Spaniard does not have to worry about finding a place to stay as he trots around the globe.

In the top job for the past two years, a recent business trip saw him staying in St Petersburg for three days, Moscow for two, Shanghai for two, and Bangkok for one. On a mission to broaden his horizons, while studying at the Complutense University of Madrid, his journey started in the north of England in 1982.

"I was 24, and I saw a job ad at my university for [consumer goods firm] Procter and Gamble [P&G]," he says."They needed Spanish and English speakers, I got an interview. And when they asked me, 'would you prefer to work in finance or marketing?', I asked them what marketing was.

In 2013, he moved in to the hotel trade, running Spanish business NM Hotel. He took up the top job at Radisson in 2017, and says he is still obsessed with the need to give customers positive memories. But with the hotels industry facing numerous pressures, such as slowing economies, environmentalists who want to see less air travel, and competition from Airbnb, what other ways can hoteliers stand out from the crowd?

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