How To Choose A Wedding Fragrance You'll Remember Forever

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And the expert tips to make it last all day.

, it's a tea-soaked madeleine biscuit that causes our protagonist to recall his childhood memories in vivid detail. But perhaps for you, a few months or years into the future, it will be honeysuckle, or rose, or perhaps a waft of cardamom that suddenly transports you back to your wedding day.What Proust hypothesised has now been proved scientifically: the olfactory bulb in the brain is closely linked to the amygdala and hippocampus regions, which process emotion and memory respectively.

Wear a scent you've never worn before, and whenever you choose to wear it again – or a scent a room with it in future – you'll be rewarded with a flood of those happy, joyful memories."When choosing your wedding scent, remember these three things: the day, your tastes and how you want to feel," said Emma South, Jo Malone London's fragrance and lifestyle Expert.

 

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