How Shein beat Amazon at its own game – and reinvented fast fashion

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The long read: By connecting China’s garment factories with western gen-Z customers, Shein ushered in a new era of ‘ultra-fast’ shopping

hundreds of Chinese merchants for allegedly using fake product reviews. Many of the sellers weren’t entirely happy with Amazon either, which required them to abide by an ever-shifting set of policies, and to pay hefty fees for services such as warehousing and order fulfilment.

 

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