How gambling giant SportPesa made waves in Africa – and Premier League

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Everton’s sponsors are hailed by the club for supporting community schemes, but there are concerns about how the Kenyan-Bulgarian firm profits from an online gambling craze

Barely heard of in Britain until it launched a spree of Premier League club sponsorships in 2016, the online gambling platform SportPesa has since spread its name across football, rugby, horseracing and Formula One, associating its branding with good works in Africa.

 

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SportPesa SportPesa_Care SportpesaNews ...the time is now🤔.

SportPesa in many African cities where you find European bookies, some are marketed as a place where kids hang out. PremierLeague teams going to Africa to hand out jerseys is noble? However, apart from club brand promotion, these jerseys are often adorned with betting logos.

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