The Apprentice, famously, is a business competition. Previous series have given us successful ventures including Susie Ma’sSkin Clinics, and Sarah Lynn’s Sweets In The City pic n mix brand—now stocked in Harrods, Selfridges, Waitrose and Harvey Nichols., which is why everyone was slightly flabbergasted when it was revealed that Lord Alan Sugar’s potential business partners were reportedly made to line up in order of attractiveness when they auditioned for the show.
From a mental health perspective alone, this sounds horrific. And while this could be a psychological experiment to see how potential candidates fare when they have to advocate for themselves, could they not have ranked themselves in order of intelligence or business competence? Why looks? There’s no escaping the fact that television is a visual medium and that the overwhelming majority of people on it are above-average levels of attractive. But we’re pretty sure they don’t do hot or not line ups for contestants onViewers have complained that the Apprentice is steadily becoming less about business and more about reality TV.
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