“Giving It Everything”: The Story Behind KNWLS’ Adrenaline-Fuelled Show

Charlotte Knowles and Alexandre Arsenault share all about their anticipated ‘ride or die’ runway show 🔥

9/21/2021 4:00:00 PM

Charlotte Knowles and Alexandre Arsenault share all about their anticipated ‘ride or die’ runway show 🔥

Design partners Charlotte Knowles and Alexandre Arsenault share all about their anticipated ‘ride or die’ debut runway show at London Fashion Week S/S22

Knwls, were among those patiently waiting to make their mark at London Fashion Week – an anticipated moment the duo finally experienced with their debut standalone show on Sunday.Knowles graduated from Central Saint Martins in 2017 and worked in-house at the likes of Alexander McQueen, Acne Studios, Helmut Lang, and Gareth Pugh before launching her namesake brand in 2018 alongside Arsenault. The two have since built an authentic label that champions femininity and the female gaze through a distinctive aesthetic loved and worn by everyone from Beyonce and Grimes to Dua Lipa and the Hadid sisters. Waist-snatching corsets, mesh materials, low rise pants, delicately structured bodycon dresses, tops with clever cutouts in earthy colour palettes and detailed prints have all become synonymous with Knwls, and the Spring 2022 collection did not disappoint. Aptly titled ‘Adrenaline’, the new collection debuted in an industrial parking garage on Oxford Street, perfectly illustrating the viral brand’s grit and effortless edge.

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KNWLS Spring/Summer 2022“[The theme for the collection was] ride or die. We are quite emotional, we like to design based on how we feel and see where it takes us. For us the energy [at shows] is so important and core to the brand. It was our first standalone show and this is why we called it ‘Adrenaline’ – it’s about the influx of energy and giving it everything you have.

“We really tried to push things to the limit within our capacity. We have a few people in the team now, so it was about working together and seeing how much we could do and how far we could push the collection.KNWLS Spring/Summer 2022Photography byGabriel Gayle headtopics.com

“One of the standout pieces are these really crazy dishevelled dresses we did. I really love the way they move. Our stylist Georgia is pretty amazing, she lives in her own world and defines her own aesthetic rules. Read more: AnOtherMagazine »

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