“Giving It Everything”: The Story Behind KNWLS’ Adrenaline-Fuelled Show

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Charlotte Knowles and Alexandre Arsenault share all about their anticipated ‘ride or die’ runway show 🔥

, were among those patiently waiting to make their mark at London Fashion Week – an anticipated moment the duo finally experienced with their debut standalone show on Sunday.

Knowles graduated from Central Saint Martins in 2017 and worked in-house at the likes of Alexander McQueen, Acne Studios, Helmut Lang, and Gareth Pugh before launching her namesake brand in 2018 alongside Arsenault. The two have since built an authentic label that champions femininity and the female gaze through a distinctive aesthetic loved and worn by everyone from Beyonce and Grimes to Dua Lipa and the Hadid sisters.

“We really tried to push things to the limit within our capacity. We have a few people in the team now, so it was about working together and seeing how much we could do and how far we could push the collection.“One of the standout pieces are these really crazy dishevelled dresses we did. I really love the way they move. Our stylist Georgia is pretty amazing, she lives in her own world and defines her own aesthetic rules.

“For the show, the energy of the space was really the most important to us. When we visited it we immediately felt like it was right, intimate and yet impressive. The space is a giant circular car park, with a really low ceiling. It was our first show inside a space that we were able to curate. When we saw it, we were immediately taken by how imposing it looked.

 

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