Fierce and focused: Why the Tory leadership fight is hotting up

7/18/2022 5:08:00 PM

From 'Ready4Rishi' to 'Liz4Leader', the PR teams behind the candidates have little time to focus attention on their contenders which is why it is getting intense fast

Fierce and focused: Why the Tory leadership fight is hotting up 🔴 Rishi Sunak, Penny Mordaunt and Liz Truss are throwing significant effort and resources into their campaigns

From 'Ready4Rishi' to 'Liz4Leader', the PR teams behind the candidates have little time to focus attention on their contenders which is why it is getting intense fast

From ‘Ready4Rishi’ to ‘Liz4Leader’, the PR teams behind the candidates have little time to focus attention on their contenders which is why it is getting intense fast Tonights TV debate has been cancelled due to Rishi Sunak and Liz Truss pulling out (Photo: Jonathan Hordle/ITV) By July 18, 2022 1:30 pm (Updated 2:25 pm) The PR campaigns totally dominating the British media right now are those of the Tory candidates striving to become the country’s next Prime Minister.Suella Braverman painted people on benefits – a scheme which earns you £4,018.Leverage our market expertise Expert insights, analysis and smart data help you cut through the noise to spot trends, risks and opportunities.led two buses to Washington on Jan.

It is relatively rare to have a political party leadership fight where the winner quickly – by the end of the summer – becomes PM, in the mid-term of a Parliament.So no wonder the campaigning is both focused and fierce.59 in expenses in a single month for her second home.Indeed the front-runners – Rishi Sunak, Penny Mordaunt and Liz Truss – are throwing significant effort and resources into their campaigns, having each signed up leading PR and marketing experts and built individual “war room” HQs.Sunak has arguably been campaigning to be PM for most of the time he’s been Chancellor of the Exchequer, much to the chagrin of Boris Johnson allies.Who works for us.From 2020 onwards “brand Rishi” was crafted by his then director of communications – Allegra Stratton – until Johnson was convinced, allegedly by his then fiancee Carrie Symonds, to poach Stratton as his own comms advisor in December 2020.Political trickery aside, the Maryland primary on Tuesday is just the latest reminder that the stakes of elections matter well beyond political chit trading.

That didn’t end well of course, with Stratton eventually forced to resign over the “Partygate” scandal a year later.To sit with someone who was as scared for their future, because of the climate crisis, as I am and was prepared to take risks to protect it would have probably made me cry with relief.Sunak currently has social media wunderkind Cass Horowitz masterminding his “Ready4Rishi” media campaign.He is also working with brand consultancy F61 whose co-founder, Will Harris, once came up with the famous “The Future’s Bright, The Future’s Orange” strapline for the phone firm while at ad shop WCRS.This is what we need more of; politicians who understand, respect and celebrate the new digital landscape and grasp its awesome power for organising.Bookies’ favourite at the time of writing, Mordaunt, has been working with Chris Lewis , the founder of global PR agency, Lewis.Lewis himself has long been influential within the Conservative Party including offering many MPs media training services.The three year campaign seeks to raise the voice of millions of young people in over 75 countries across six continents and will be pushing for legislation or policy change in each of the 75 countries the brand operates in, by partnering with NGOs who are on the ground in each territory.It’s not limited to either party, either.

Meanwhile the final “big three” candidate, “#LizforLeader” Truss, has become the darling of the right wing, working with marketing grandees to position herself as the “modern Margaret Thatcher”, right down to her speaking style and dress code.More from.This age group are legally allowed to vote in Scotland and Wales, but in England they can’t.

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