Farfetch Has Launched Its Own Fashion Brand, Shop It Now

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Dubbed “There Was One,” the line takes inspiration from elevated basics – a reference point based on Farfetch’s data-driven insights into what customers are actively searching and shopping.

All products featured on British Vogue are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission.has been a go-to since it was founded in 2007 by the Portuguese business mogul, José Neves.

For now, There Was One will be operating on a drop basis, with new merchandise out every few months, sold exclusively on Farfetch. And as for the prices, they range from less than £100 for a cotton tank to over £1,000 for leather jackets and higher for other pieces in the future. “We want to understand what sells and what we can shift based on customer feedback we have, and how we can parlay that and evolve the collection,” adds Rogers.

Day dresses are made of ENZING™ ECOVERO™ viscose, which is produced from wood and pulp derived from responsibly managed forests and certified to come from sustainable sources. Elsewhere, quilted jackets are constructed of certified recycled nylon and treated with a PFC-free water repellent coating.

 

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