Failure to spot greenwash gives 'false confidence climate crisis is being addressed,' regulator warns

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Environment Agency chief Emma Howard Boyd says billions of pounds of investments will be in danger if companies fail to take climate risks into account.

Corporate greenwashing is making us less prepared for the real damaging impacts of climate change like flooding and heatwaves, according to the environment regulator.

Emma Howard Boyd, chair of the Environment Agency for England, will say today that a failure to identify greenwashed claims creates false confidence that theThe term"greenwash" suggests a company, public body, or other entity is claiming to be more environmentally friendly, or"greener" than it really is.

The claims often appear in marketing or public messaging, wrongly using terms like"sustainable","recyclable", or"eco-friendly". Ms Howard Boyd, speaking at the UK Centre for Greening Finance and Investment Annual Forum at the Institution of Civil Engineers, will call on businesses to be transparent about theirThe outgoing chair, who is also interim chair of the Green Finance Institute, will say businesses are"embedding liability" and"storing up risk for their investors" by giving a false impression they are addressing the climate crisis and the danger is people"won't realise this deception...

She will warn nearly £650bn of public and private infrastructure investment planned over the next eight years will be jeopardised unless increasingly severe climate impacts are taken into account.

 

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