Their thinking goes like this: “Hey, I don’t want to be associated with people who are scumbags or do things that hurt the world. I want to be associated with people who are a force for good,” explains Bill Schaninger, a senior partner at McKinsey & Co.
Millennials and Gen Z workers are not just talking the do-good talk. Perhaps no one knows that better than former Stonyfield CEO Gary Hirshberg who co-founded the company in 1983. The 67-year old, who describes his current role at Stonyfield as chief organic optimist, and who recently announced plans to run for New Hampshire governor, says he’s never seen a generation so motivated to do good at work.
Perhaps most intriguing has been the actions of Howard Schultz since recently returning as CEO. He announced an end to a multi-billion-dollar stock buyback program that was benefiting investors a lot more than employees. Schultz said the company will instead invest in its employees and its stores.
There’s still an enormous gap between what employees want and what employers do—but thanks to the pandemic, it’s finally starting to close, says Lovich. “No leader can ignore the need to do good.”
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LadyBacktoBlack Totally Understandable 👽
Sounds great! That sort of advice is needed.
Can’t hold a job with them, you may as well bash them.
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