Elise By Olsen: The Image-Makers Defining the Future of Fashion Photography

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Eight photographers shaping the fashion imagery of tomorrow

, presenting a series of articles exploring the current and future state of fashion and art publishing. Alongside conversations with publishers, critics and image-makers, this guest edit offers an intimate insight into her own publications and working practice.

While I am devoted to the written word in the context of fashion publishing, I am increasingly obsessed with the practice of. While that might sound like a contradiction, I am fascinated by the way fashion images contribute to the wider culture of fashion. A tool for storytelling and visual commentary, they have the power to create experiences, document eras, cultures and subcultures; they can spark discussion and set the agenda.

Fashion images are a big part of the projects that fashion publishers undertake – both online and on the printed page – but they also live in spheres beyond websites and magazines; they exist on Instagram and other social media platforms, on advertising billboards and in art galleries. But, in a time where everyone can produce and present their own imagery, where does that leave the role of the fashion image-maker? This is something I wanted to examine as part of my AnOthermag.com guest edit.

 

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