Ed Curtis, the Artist and Designer Making Fashion (and Life) Fun Again

is nervous. The designer and artist is speaking to me from his home in south London, where he is still reeling from the launch of his first-ever full ready-to-wear collection. The energy is hectic: over the line, his washing machine is blasting, and he pauses the call briefly to scramble some notes together. “Every time I’m about to put something big out I get this feeling that people aren’t going to like it,” Curtis says.

“There were no direct references, but there were a lot of memories that felt quite present; experiences that I’d gone through as a teenager that made a lasting impression. I was also thinking about the things that I enjoyed the most growing up, and questioning why I enjoyed them. I wanted to recreate the sense of excitement, joy and colour that I got from being at theme parks, or going on holiday. I worked in a jungle gym for four years too, and I’m pretty sure that indented my brain.

“I wasn’t really thinking about how the designs could bring joy to people, though it is nice if they look at them and feel happy. It was more for myself. I need this. I need to create stuff that is impactful, vibrant and joyful. It makes me feel good. It’s almost like constant art therapy for myself. I remember working on a print that was made up of smiley faces, paint splotches and galaxies, and when the fabric came I honestly felt like a little kid.“I work in quite a chaotic, free-flowing way.

“When I first got into fashion, I remember I wasn’t really satisfied by what I was seeing, and that I never really had been. There’s never anything out there that really resonates with me. Everything just seems kind of boring. I felt like I could say something different. And I do want to be noticed, but I think when you are working in a different way, some people are not really interested unless you’re doing it the way they know it. But I think eventually people will come around to it ...

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