‘After a certain high level of technical skill is achieved, science and art tend to coalesce,’ Albert Einstein once commented. ‘The greatest scientists are artists as well.’ The new LG SIGNATURE range is Einstein’s maverick theory realised in beautifully considered, meticulously crafted, product form, its devices redefining the architecture and aesthetics of the domestic appliance.
LG SIGNATURE products do things differently. Says LG SIGNATURE designer Joe Sung-Gu, ‘It’s not just about how fast a machine can wash clothes. Or how cold a fridge can be. It’s about finding the element, the edge, that makes the home a place where art and technology come together to create ease and comfort. The interaction and exquisite balance between art and technology is making possible things that we only dreamed of.
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