Discover the Fritz Hansen pop-up hotel in Seoul

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Fritz Hansen Stay, a pop-up hotel in the Gahoe-dong district of central Seoul, converts a Fritz Hansen showroom into a calming retreat. The building, originally designed at the end of the 19th century, is in the traditional hanok style and stays faithful to its roots with a simple layout that...

The tranquil living room of Fritz Hansen Stay, in neutral hues

Fritz Hansen Stay, a pop-up hotel in the Gahoe-dong district of central Seoul, converts a Fritz Hansen showroom into a calming retreat. The building, originally designed at the end of the 19th century, is in the traditionalstyle and stays faithful to its roots with a simple layout that encourages natural movement through the space, in its incarnation as a Fritz Hansen hotel.

‘There are the characteristics of a hanok, such as a yard, daecheongmaru , toenmaru , numaru , deulmoon , wooden tiled roof and shoji paper windows,’ explain the Fritz Hansen team. By keeping to this arrangement, organic spaces encourage a seamless flow between the indoors and outdoors.Contemporary and modernist design accents make a chic foil for the traditional elements, with furniture adhering to neutral hues for a feeling of tranquillity.

‘Fritz Hansen wanted to show how contemporary design blends with a traditional Korean house,’ say the team. ‘A Danish interior mood is created in the house through the embracing of low light. Lounge chairs such as the “PK20” and “Swan” encourage relaxation and a slower pace. Danish tea is offered as a welcome drink when guests check in, while a contemporary, Danish mood is enhanced with internationaland Bang & Olufsen speakers.

 

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