Digital Storyteller Shini Park on Her Veuve Clicquot La Grande Dame Collab

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Central Saint Martins alum Shini Park discusses her creative process and collaborating with VeuveClicquot

from around the world who have been handpicked by Veuve Clicquot to express their intentions for the year ahead in the campaign’s accompanying ‘Inspiration in Bloom’ series. She’s joined by an exciting roster of talents including the likes of Seattle-born Cirque du Soleil alum Mike Tyus, Japanese singer, model and actor, Kom I and Argentinian model, influencer and street style star Candela Pelizza, to name a few.

“[Kusama] is a wildly important visual master, akin to Damien Hirst or Georgia O’Keeffe. Experiencing her work through exhibitions and shows routinely inspires me to work on curiosity, tenacity and scale [of expression] when it comes to my own creative journey,” she says. “Reading, seeing, listening and feeling always puts me in a mood to create something.” Whenever she finds herself in a creative rut, she takes a ride, be it on a train or by car, for a fresh dose of inspiration.

Park launched CUBE back in 2008 to provide an efficient vehicle of support for her creative ventures, one of which is the aforementioned storytelling platform, CUBICLE. “Our stories are primarily based on masters of visual arts, art history and their muses, spanning all visual industries such as fine arts, photography, cinema, architecture,” she explains. “CUBICLE focuses on finding contemporary parallels to art history, with a tinge of tongue-in-cheek humour.

One of the biggest lessons she learnt during her time at Saint Martins was that the arts industry is a people’s industry. “Find your friends and take care of them, and they will look after you,” she says. This ethos is one of many Park has carried with her throughout her career. Her biggest goal for the future is to create reletlessly. “[I want] to ’gaze at the extremes of life’, she says, quoting Kusama’s poem for Veuve Clicquot.

 

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