The company describes itself as a facilitator for 'host kitchens', enabling restaurants to diversify their revenue streams.
Most restaurants, however, serve meals associated with only one brand, meaning that most kitchens are under-utilised.Kbox argues that its model is more robust because it is not reliant on a single trade customer. The addition of Hoxton as an investor is designed to help Kbox expand its business quickly, both in the UK and internationally.
Kbox's founder, Salima Vellani, who owns a small chain of chicken restaurants, said her start-up lowered the investment barriers to food delivery expansion."The old economics of investment in bricks-and-mortar and expansion of kitchen facilities is both unnecessary and increasingly unworkable.
The Kbox is what I call my kitchen at 4am after I’ve been oot on the toon
Steak not stake
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