’s first tournament — will feature six teams of three PGA Tour players in a custom-built “tech-infused” venue.The two-hour competitions take place Monday nights and the schedule will complement the PGA Tour’s. There will be 15 regular-season matches followed by semifinals and finals.Woods and McIlroy, along with CEO Mike McCarley, announced the new company “focused on building technology-focused ventures that feature progressive approaches to sports, media and entertainment” last year.
Television executive Dick Ebersol was an initial investor. In November, the company announced a star-studded group of new investors spanning 26 active and retired athletes, including star Steph Curry, baseball’s Shohei Ohtani, F1 driver Lewis Hamilton, Bills quarterback Josh Allen and tennis greats Serena Williams and Andy Murray.Many of the lessons learned from the battle for the future of golf with the LIV Tour have been the need to make golf more fun and accessible for consumers while incorporating the game’s biggest stars.
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