For the first beauty venture of Acne Design, Swedish brand Colekt kickstarts the conversation around Scandavian cosmetics
‘We have had K-Beauty and J-beauty, now it’s time for S-beauty,’ says Ellen af Petersens, co-founder of new Swedish beauty brand Colekt. She referring to Scandinavian beauty and points out that while fashion and design have taken great strides in her country, high end beauty brands are in short supply.
By the end of the year, all ten Colekt products - which stretch from super serums to soaps and candles — will be available online and at select retailers in Copenhagen, New York, Berlin, London, Paris and Stockholm. ‘We want to harvest the best from nature and create a global beauty house,’ says Vennerstrand. ‘Byredo did it, so why can’t we?’ §
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