’s Christmas campaign is centered around the idea of the ‘icon’ – a word which, though admittedly overused in recent times, represents something more than just a “symbol worthy of veneration” to the Miuccia Prada-helmed brand, instead representing “a set of beliefs, a way of life”.
These established Miu Miu role models are joined by a wave of fresh, new personalities for the icon campaign: Sevigny’s co-star Jordan Kristine Seamón, Emma Corrin, who stars as Princess Diana in the much-anticipated new series of-star Storm Reid, who also opened Miu Miu’s Autumn/Winter 2020 show. “Each adds a depth and richness to the Miu Miu universe,” says the label of their holiday heroines. “A cast comprising actors and performers is inherently keyed to the meaning of Miu Miu – of transformation, of reinvention, of a woman who can be women.
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