Bulgari marks new Rome hotel opening with historically rich necklace

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Bulgari has announced the growth of its hotel franchise with a new opening in Rome, in a significant homecoming for the Rome-based Maison.\nTo tie in with the hotel\u2019s anticipated 2022 opening, Bulgari has created the Ospitalit\u00e0 Italiana necklace, which snakes familiar design references throughout its white gold coils. The...

For brand president and CEO Jean-Christophe Babin, the gems on this one-of-a-kind piece are weighted in significance. ‘We chose an extraordinary purple diamond for Rome, a nod to the signature colour of the Roman Empire,’ he says. Other stones, too, are rich in historicity: ‘There is a yellow diamond for Milan, to celebrate the main tone of the Sforza coat of arms and a white diamond for Moscow, honouring the preferred gem of Russian imperial families.

The design and the boldness of theIt is a bold tribute to the symbolism inherent in the Roman hotel opening, which, once again, has Italian architectural firmPatricia Vie at the helm. The building, located in the central Piazza Augusto Imperatore, is steeped in heritage. Originally completed in 1938 and designed by architect Vittorio Ballio Morpurgo, it takes its cues from the necklace by interweaving historical threads throughout its design.

 

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I thought the new world was gonna get rid of all this opulence and that? Didn't take 'too* long for us to revert to type, did it? Honest to God. Weans are *starving* as we speak.

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