Body-only skincare brand Soft Services beautifies below your neck

Body-only skincare brand Soft Services beautifies below your neck

Beauty & Grooming, Skincare

1/17/2022 2:25:00 AM

Body-only skincare brand Soft Services beautifies below your neck

Brooklyn-based Soft Services co-founders Rebecca Zhou and Annie Kreighbaum, CEO and chief creative officer respectively, met at beauty giant Glossier during its early days. Zhou is a digital wizard who breezily navigates building a brand\u2019s technical backbone to create an intoxicatingly smooth user experience.\u00a0Kreighbaum has a golden touch for...

Soft Services Buffing Bar and Soap HomeBrooklyn-based Soft Services co-founders Rebecca Zhou and Annie Kreighbaum, CEO and chief creative officer respectively, met at beauty giant Glossier during its early days. Zhou is a digital wizard who breezily navigates building a brand’s technical backbone to create an intoxicatingly smooth user experience. Kreighbaum has a golden touch for storytelling and product development. Between them, these early adopters have an arsenal of of-the-moment skincare, digital and consumer knowledge. ‘We are left brain, right brain, art and science,’ says Zhou. 

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