Barcelona’s Darial concept store boasts gold palm trees and art deco glamour

Gold-finished palm trees are a repeated feature thoughout the storeIn a new wave of thinking about bricks and mortar retail, innovative brands are reimagining the physical store beyond its four walls, creating spaces where merchandise looks more like art.

The newly opened Darial store in Barcelona’s Dreta de l’Eixample neighbourhood is a leading example of an experiential lifestyle outpost, boasting a carefully curated edit of fashion, furniture, art and books, as well as a brassiere-style restaurant. The concept was imagined by founder and creative director Djaba Diassamidze, the brains behind his eponymous ready-to-wear label, which offers sophisticated avant-garde womenswear.

Through a series of high-ceilinged arches, the space is visualised as a gallery concept, interweaving retail categories that flow naturally into one another. Gold-finished palm tree pillars stand bold against the white cube walls, while plush ivory carpets and black lacquer finishes seem reminiscent of an art deco film set.

Ready-to-wear offerings from over 100 brands can be found through the raw concrete vaults, from established names such as

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A place to visit when I come to Barcelona ❤️

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