Balmain’s Couture Show On The Seine Promises Socially-Distanced Fashion At Its Best

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Creative director Olivier Rousteing speaks to British Vogue fashion critic Anders Christian Madsen as the French couture house prepares to mark its 75th anniversary in true Parisian style.

– a river barge – carrying 21 models wearing looks from Balmain’s haute couture archives. At 8.00pm, the show will sail under the Pont des Arts, where 50 dancers will be joined by the 25-year-old French signer Yseult, who will give a performance. The barge will continue towards Notre-Dame cathedral, inviting all of Paris to watch the show – from a distance. Safety is a priority. “Backstage, all the rails are distanced. We made sure there’s a two-metre distance between all the models on the boat.

“It goes from the most romantic [Pierre Balmain] to the most glamorous [Mortensen] to the most Hollywood [de la Renta], showing the brand’s international vision from the beginning,” the designer said. What would the house’s founder have thought of his vision for the house today? Rousteing laughed. “Haters would say, ‘Oh my God!’ But what I would say is: I’ve built the Balmain Army,” he noted, referring to the diversity initiative he set up for the brand.

 

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