Art meets swimwear in Vilebrequin’s colourful new collaboration

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The French swimwear label unites with art publisher JRP Editions on a new collection adorned with works by artists John M Armleder, Sylvie Fleury, Kenny Scharf and Mickalene Thomas, displayed as p...

are just a handful of the names whose designs have adorned signature swim shorts and accompanying resort wear.)

A just-revealed collaboration sees Vilebrequin team up with esteemed Swiss art publisher JRP Editions, introducing a new group of artists into the fold, including John M Armleder, a Switzerland-born performance artist, sculptor and painter who lives and works in Geneva. The latter medium informs this latest collaboration, which sees one of his signature abstract ‘pour’ paintings appear on matching swim shorts and shirt and a bag .

A special exhibit – curated by Bovier alongside Arnaud Hubert, CEO of JRP Editions – will celebrate the collection’s launch, displayed as part of Eye of the Collector, a ‘next-generation’ art fair that runs at London’s historic Two Temple Place this month . Featuring alongside works from the fair’s 24 participating galleries, the various pieces from the limited-edition collection will be on view amid the space’s dramatic gothic renaissance surroundings.

 

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