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Architecture, Theatre Architecture

Apple converts 1920s downtown LA theatre into show-stopping store

Apple converts 1920s downtown LA theatre into show-stopping store

6/22/2021 11:28:00 PM

Apple converts 1920s downtown LA theatre into show-stopping store

Apple has raised the curtain on its new Los Angeles flagship, Apple Tower Theater. Open from Thursday (24 June\u00a02021), the historic art deco theatre has been painstakingly renovated into a creative hub for the 21st century, that echoes Apple \u2019s\u00a0global commitment to historical renovation.\nA short history of Tower Theater\nOpened...

Apple has raised the curtain on its new Los Angeles flagship, Apple Tower Theater. Open from Thursday (24 June 2021), the historic art deco theatre has been painstakingly renovated into a creative hub for the 21st century, that echoes Apple’s 

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.A short history of Tower TheaterOpened in 1927, beloved local landmark Tower Theater has quite a history. Designed by renowned theatre architect S. Charles Lee, in what was his very first project of its kind, the first film showed was comedy

The Gingham Girl. After entertaining LA for over half a century, Tower Theater finally closed its doors in 1988, becoming a protected piece of architecture the following year.In its glorious heyday, the historic Broadway theatre district in downtown LA would have been ‘the place to go; full of life’, says Stefan Behling, senior executive partner at headtopics.com

, longtime Apple design collaborator. He continues, ‘The area has since retained its edge, and relation to the arts.’Archive photography showcases how the theater looked traditionally, compared to how it looks todayApple: The SequelWorking with a team of preservationists, the Apple design team, alongside a taskforce of local artisans and craftspeople, used innovative techniques like 3D laser scans and forensic paint studies to understand and replicate the original colours and textures found in the old theatre. More traditional techniques were used too, including ‘tipping’, a stippling method used to prevent brush marks. ‘This project has been a true labour of love,’ says Doo Ho Lee, director of retail design at Apple.

‘Everything was covered in this delicious brown,’ says Behling, of the long-shuttered space, pre-renovation. Though the nicotine sheen gave a certain charm to the art deco crystal chandelier, it certainly dazzles now, since being lovingly cleaned in a process that took months of work and dedication. ‘You have to approach the restoration as you would approach the restoration of an old master

painting, carefully peeling back the brine’. Read more: Wallpaper* »

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