Apple converts 1920s downtown LA theatre into show-stopping store
Apple has raised the curtain on its new Los Angeles flagship, Apple Tower Theater. Open from Thursday (24 June\u00a02021), the historic art deco theatre has been painstakingly renovated into a creative hub for the 21st century, that echoes Apple \u2019s\u00a0global commitment to historical renovation.\nA short history of Tower Theater\nOpened...
Apple has raised the curtain on its new Los Angeles flagship, Apple Tower Theater. Open from Thursday (24 June 2021), the historic art deco theatre has been painstakingly renovated into a creative hub for the 21st century, that echoes Apple’s
.A short history of Tower TheaterOpened in 1927, beloved local landmark Tower Theater has quite a history. Designed by renowned theatre architect S. Charles Lee, in what was his very first project of its kind, the first film showed was comedy
The Gingham Girl. After entertaining LA for over half a century, Tower Theater finally closed its doors in 1988, becoming a protected piece of architecture the following year.In its glorious heyday, the historic Broadway theatre district in downtown LA would have been ‘the place to go; full of life’, says Stefan Behling, senior executive partner at headtopics.com
, longtime Apple design collaborator. He continues, ‘The area has since retained its edge, and relation to the arts.’Archive photography showcases how the theater looked traditionally, compared to how it looks todayApple: The SequelWorking with a team of preservationists, the Apple design team, alongside a taskforce of local artisans and craftspeople, used innovative techniques like 3D laser scans and forensic paint studies to understand and replicate the original colours and textures found in the old theatre. More traditional techniques were used too, including ‘tipping’, a stippling method used to prevent brush marks. ‘This project has been a true labour of love,’ says Doo Ho Lee, director of retail design at Apple.
‘Everything was covered in this delicious brown,’ says Behling, of the long-shuttered space, pre-renovation. Though the nicotine sheen gave a certain charm to the art deco crystal chandelier, it certainly dazzles now, since being lovingly cleaned in a process that took months of work and dedication. ‘You have to approach the restoration as you would approach the restoration of an old master
painting, carefully peeling back the brine’. Read more: Wallpaper* »
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Hong Kong’s Apple Daily pro-democracy newspaper could be ‘forced to shut’ by weekendStaff at the newspaper fighting Chinese oppression say they treat every day ‘like it is our last’ I am dead! 🤣😂🤣 Whoever came up with this idea and wrote the first 2 Chinese characters this way is cheeky AF but hey I like it. By imposing unilaterally the so-called NationalSecurityLaw on HongKong, CCP is showing the world how to destroy UniversalValues & Morality. ChinaGlobalThreat is a threat to global norms. PressFreedom FreedomOfSpeech in Hk are not internal affairs. No freedom in any aspect in HK. HK is destroyed by chinazi comletely. FightForHK FreeHK
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Hong Kong police arrest editorial writer at Apple Daily newspaperArrest of journalist who publishes under the name Li Ping is the first of a writer at the pro-democracy newspaper these sad little men in China cannot cope with criticism HongKong DefendingHongKong FreeHK SOSHK HongKongPoliceTerrorists PoliceBrutal PoliceState HKers Save12HKYouths save12hkyouth BoycottChina CCP_is_terrorist FreePress AntiChinazi 香港人12人の若者を助けて 12홍콩인을구해주세요 12युवाओंकोबचाओ Save12 HumanRights “It does not require a court order. “ Hong Kong international Financial Center is joke. StandWithHongKong NationalSecurityLaw ChiNazi