Amazon is taking legal action against four companies it has accused of deliberately flooding its shopping platform with fake reviews.The companies act as unofficial brokers between Amazon sellers and individuals who write reviews, the tech giant says.
One has ceased trading as a result. In a note on its website, Matronex says it has "completely shut down" following Amazon's actions. Amazon says that as part of its settlement, one firm has agreed to share data about who its customers are. It claims this will help it track them down on its platform. Reviews heavily influence online shopping decisions - the UK government says that the average household spends £900 per year on products based on what others say about them.it would become illegal to pay someone to write or host fake reviews.
United Kingdom Latest News, United Kingdom Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.