Adrian Cheng’s art-meets-retail K11 Musea in Hong Kong embraces the digital world

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A galaxy of architects, artists and designers have joined forces to create an out-of-this-world art and retail complex with millennial appeal in Hong Kong. The immersive ‘phygital’ shopping experience rethinks the city’s ubiquitous, inward-looking mega...

A galaxy of architects, artists and designers have joined forces to create an out-of-this-world art and retail complex with millennial appeal in Hong Kong. The immersive ‘phygital’ shopping experience rethinks the city’s ubiquitous, inward-looking megablock malls, aspiring to become a ‘cultural Silicon valley’.

It was closed in 2009 to allow for the redevelopment, which already includes a 65-storey Tony Chi-designed Rosewood flagship hotel, the K11 Atelier office tower, and the 21-storey K11 Artus residences, with interiors by architect. K11 Musea, camouflaged with a 5,000 sq m living garden façade, is the collaborative effort of 100 architects, artists, craftsmen, conservationists and designers, working with James Corner Field Operations and Kohn Pedersen Fox.

 

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This new place not only raises the bar regionally, it also shifts paradigms in retail design and shopping. A breathtaking cinematic experience.

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