A galaxy of architects, artists and designers have joined forces to create an out-of-this-world art and retail complex with millennial appeal in Hong Kong. The immersive ‘phygital’ shopping experience rethinks the city’s ubiquitous, inward-looking megablock malls, aspiring to become a ‘cultural Silicon valley’.
It was closed in 2009 to allow for the redevelopment, which already includes a 65-storey Tony Chi-designed Rosewood flagship hotel, the K11 Atelier office tower, and the 21-storey K11 Artus residences, with interiors by architect. K11 Musea, camouflaged with a 5,000 sq m living garden façade, is the collaborative effort of 100 architects, artists, craftsmen, conservationists and designers, working with James Corner Field Operations and Kohn Pedersen Fox.
This new place not only raises the bar regionally, it also shifts paradigms in retail design and shopping. A breathtaking cinematic experience.
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