Bjorn Ulvaeus said there was "no excuse" for record labels not to credit writers properly
"It happens frequently," Ulvaeus told the BBC. "Which means that streaming services don't know who to pay." "Every new person that walks into the recording studio will be registered," Ulvaeus said. "So, even in a symphony orchestra, every member will be clickable."The Abba star launched the scheme at Tuesday's Ivor Novello Awards in London - which recognise the contribution of songwriters. Among the attendees, there was widespread support for the idea.
Songwriter MNEK, who has penned hits for Little Mix and Beyoncé and scored his own number one single last year with Head and Heart, said: "I think it highlights that more that goes into making music, than just being a pop star."The Credits Due campaign tackles one of the most boring, broken, complex and crucial problems facing the music industry: metadata.
Often, that doesn't happen - and with 60,000 new songs uploaded to Spotify every day, the problem is growing. "Can you imagine what a mess it is?" asked Ulvaeus. "It's in the interest of all these people to get it right," said Ulvaeus. "Today, in 2021, there's really no excuse."Abba have filmed performances in motion capture suits, enabling the digital avatars to mimic their movements- with a new album and a virtual tour that will launch in the UK next March.
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