in 2015. The move was embraced on Wall Street as the company’s share price immediately rose by 5%. The new corporate identity was an umbrella for a collection of businesses including the search engine.in 2001 in an attempt to attract more corporate customers, including advertising and marketing firms, and push into overseas markets. Described by a BBC business correspondent as “a duffer” and “a howling waste of money”, the name was widely derided.
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